How people at conference more strongly “feel the spirit.” A patented technology known as “Heartsell”

http://www.bonneville.com/?sid=582&nid=32

“We call this uniquely powerful brand of creative “HeartSell”® – strategic emotional advertising that stimulates response.”

This includes the organ in the tabernacle that has notes so low you can’t hear them, but you feel them (they used to talk about that at the tabernacle tour in temple square.  The new organ at the Conference Center has even more notes that can only be felt, not heard).